Common Name

American Beautyberry

Scientific Name

Callicarpa americana

A native, deciduous shrub with bright green, velvet-like leaves and vibrant clusters of purple berries appearing in late summer and early fall. The bark is smooth and light brown on older wood and reddish on younger wood. Its flowers are small, pink, and in dense clusters at the bases of the leaves. Height: 3-5’. The compact berries are edible, but not pleasant-tasting. The berries have also been mashed and used to make dye.

  • Kingdom: Plantae
  • Phylum: Tracheophyta
  • Class: Magnoliopsida
  • Order: Lamiales
  • Family: Lamiaceae
  • Genus: Callicarpa
  • Species: Callicarpa americana
Habitat

Forest, Urban

Distribution

Native range throughout the Southeastern United States

Seasonality

Spring, Summer, Fall

Abundance

Abundant

Activity Time

Diurnal

Diet

Behavior

Ecological Role

The seeds and berries are important forage for many species of birds, particularly the Northern Bobwhite. Foliage is a favorite of White-tailed Deer.

Conservation Status

Least Concern

Threats & Impacts

Notes